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Author Mergenhagen, Paula Marie.

Title Targeting transitions : marketing to consumers during life changes / Paula Mergenhagen.

Imprint Ithaca, NY : American Demographics Books, 1995.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.83408 M542t    ---  Available
Description 253 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Foreword -- Life transitions: past, present, and future -- Making a match: the marriage/remarriage transition -- Buying bottles and booties: the parenthood transition -- Untying the knot: the divorce transition -- Aiding our elders: the caregiving transition and death -- Finding a place in the world: the school and graduation transition -- Discovering a new path: the career-change transition -- Saying good-bye to the world of work: the retirement transition -- Pulling up roots: the moving transition -- Conclusion: life changes mean business.
Subject Marketing.
Life cycles, Human.
ISBN 0936889306 (pbk.)
0936889292
0963889306 (pbk.)

 
    
Available items only