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Author
Clark, Eric, 1937-
Title
The want makers : the world of advertising : how they make you buy / Eric Clark.
Imprint
New York : Viking, 1989, c1988.
Copies
Location
Call No.
OPAC Message
Status
Axe Special Collections Whitehead
659.1 C547w
c.2
---
Lib Use Only
Edition
1st American ed.
Description
416 p. ; 24 cm.
Note
Includes index.
Bibliography
Bibliography: p. [394]-396.
Contents
The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.
Subject
Advertising.
ISBN
0670826030 : $19.95
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