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Title
Research in consumer behavior / edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel.
Imprint
New York : Holt, Rinehart and Winston, c1970.
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Status
Axe 2nd Floor Stacks
658.83 R311c
---
Available
Description
xi, 767 p. : ill. ; 23 cm.
Series
Holt, Rinehart and Winston marketing series
Bibliography
Includes bibliographies.
Subject
Consumer behavior.
Marketing research.
Added Author
Kollat, David T.
Blackwell, Roger D.
Engel, James F.
ISBN
0030847338 (pbk)
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