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Author

Title ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

Imprint

Singapore : John Wiley & Sons (Asia), c2011.

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xxv, 289 p. : ill.
Bibliography	Includes bibliographical references and index.
Contents	section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Internet marketing.
	Social media -- Marketing.
	Social media -- Economic aspects.
	Online social networks -- Economic aspects.
	Social marketing.
Genre/Form	Electronic books.
Added Author	Groves, Steven.
	Dimos, Jerry.
	ProQuest (Firm)
Added Title	ROI of social media
	Return of investment of social media
ISBN	9780470827413 (hbk.)
	0470827416 (hbk.)
	9780470827420 (mobi)
	9780470827437 (electronic bk.)
	9780470827444 (electronic bk.)
	9780470827437 (electronic bk.)