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Author Wilson, Tony, 1947-

Title Global advertising, attitudes and audiences [electronic resource] / Tony Wilson.

Imprint New York : Routledge, 2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 167 p.
Series Routledge advances in management and business studies ; 44
Bibliography Includes bibliographical references and index.
Contents Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Advertising.
Telemarketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0415875978
9780415875974
9780203846346 (electronic bk.)

 
    
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