Description |
176 p. : ill. |
Series |
Routledge critical studies in public management ; 8 |
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Routledge critical studies in public management ; 8.
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Bibliography |
Includes bibliographical references and index. |
Contents |
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Communication in public administration.
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Public relations and politics.
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Government publicity.
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Branding (Marketing)
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Genre/Form |
Electronic books.
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Added Author |
Klijn, Erik-Hans.
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ProQuest (Firm)
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ISBN |
0415885175 (hc alk. paper) |
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9780415885171 |
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9781136504952 (electronic bk.) |
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