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E-Book/E-Doc

Author

Simakova, Elena, 1973-

Title Marketing technologies [electronic resource] : corporate cultures and technological change / Elena Simakova.

Imprint

London ; New York : Routledge, 2013.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xvi, 185 p.
Series	Routledge studies in innovation, organization, and technology ; v. 25
	Routledge studies in innovation, organization and technology ; 25.
Bibliography	Includes bibliographical references and index.
Contents	The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Organizational change.
	Electronic commerce.
	Technological innovations -- Economic aspects.
	Management -- Technological innovations.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	9780415624770 (hardback)
	9780203102039 (electronic bk.)