Strategic and financial planning / John C. Merson -- The presidency of a small college / Dan C. West -- Some notes on fund raising / Robert J. Corcoran -- Student recruitment and admissions / Carl Allen -- The public image of a small college / Rosemary Ashby -- Searching for senior administrators / James M. Unglaube -- Organizing and staffing a small college / Adele Simmons -- Computer-supported information systems / William H. Mayhew -- Providing focus for financial management / Andrew J. Falender -- Small colleges and associations / Frank A. Tredinnick -- The board of trustees / Robert L. Qualls.