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Author Schrage, Michael.

Title Serious play : how the world's best companies simulate to innovate / Michael Schrage.

Imprint Boston, Mass. : Harvard Business School Press, c2000.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.40352 Sch69s    ---  Available
Description xxiv, 244 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [215]-234) and index.
Contents The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- S(t)imulating interventions -- Measuring prototyping paybacks -- Going meta : evolution as a business practice.
Subject Leadership.
Organizational change.
Technological innovations -- Management -- Simulation methods.
ISBN 0875848141 (alk. paper)

 
    
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