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Author Witter, Lisa.

Title The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.

Imprint San Francisco : Berrett-Koehler Publishers, c2008.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description xxiii, 187 p.
Note "A BK business book."
Bibliography Includes bibliographical references (p. 157-168) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Women consumers -- United States.
Social marketing -- United States.
Women in nonprofit organizations -- United States.
Genre/Form Electronic books.
Added Author Chen, Lisa, 1973-
ProQuest (Firm)
ISBN 9781576754726 (hardcover : alk. paper)
1576754723 (hardcover : alk. paper)

Available items only