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Title Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith.

Imprint New York : P. Lang, c1998.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1042 Un2    ---  Available
Description xvi, 250 p. : ill. ; 23 cm.
Series Counterpoints (New York, N.Y.) ; vol. 54
Bibliography Includes bibliographical references.
Contents Undressing the ad : reading culture in advertising / Katherine T. Frith -- Finding the path to signification : undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester -- Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister -- Paco man and what is remembered : new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern -- As soft as straight gets : African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes -- We can't duck the issue : imbedded advertising in the motion pictures / Linda K. Fuller -- Ideology in public service advertisements / Chemi Montes-Armenteros -- Cultural politics of prevention : reading anti-drug PSAs / Michael J. Ludwig -- Diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson -- Cultural capital : the cultural economy of U.S. advertising / Christian Vermehren -- Secret of my desire : gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.
Subject Advertising.
Added Author Frith, Katherine Toland.
ISBN 0820437557

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