| Description |
xiii, 540 p. : ill. ; 26 cm. |
| Series |
Global handbooks in media and communication research |
|
Global handbooks in media and communication research.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part I: Being audiences. Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger ; Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook ; Viewing / Shawn Shimpach ; Search and social media / Virginia Nightingale ; Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins ; Going mobile / Gerard Goggin -- Part II: Theorizing audiences. Audiences and publics, media and public spheres / Richard Butsch ; The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt ; New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier ; The necessary future of the audience ...and how to research it / Nick Couldry ; Reception / Cornel Sandvoss ; Affect theory and audience / Anna Gibbs -- Part III: Researching audiences. Toward a branded audience : on the dialectic between marketing and consumer agency / Adam Arvidsson ; Ratings and audience measurement / Philip M. Napoli ; Quantitative audience research : embracing the poor relation / David Deacon and Emily Keightley ; Media effects in context / Brian O'Neill ; Cultivation analysis and media violence / Andy Ruddock ; Creative and visual methods in audience research / Fatimah Awan and David Gauntlett ; Locating media ethnography / Patrick D. Murphy -- Part IV: Doing audience research. Children's media cultures in comparative perspective / Sonia Livingstone and Kirsten Drotner ; Fan cultures and fan communities / Kristina Busse and Jonathan Gray ; Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Mirca Madianou ; Participatory vision : watching movies with Yolngu / Jennifer Deger ; The audience is the show / Annette Hill ; Seeking the audience for news : response, news talk, and everyday practices / S. Elizabeth Bird ; Sport and its audiences / David Rowe. |
| Summary |
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher. |
| Subject |
Mass media -- Audiences.
|
|
Mass media and culture.
|
| Added Author |
Nightingale, Virginia.
|
| ISBN |
9781405184182 (hardback) |
|
1405184183 (hardback) |
|
