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Title
Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.
Imprint
Mahwah, N.J. : L. Erlbaum Associates, 2004.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxiii, 415 p. : ill.
Series
Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Sports -- United States -- Marketing.
Sports -- United States -- Psychological aspects.
Communication in marketing.
Genre/Form
Electronic books.
Added Author
Kahle, Lynn R.
Riley, Chris, 1958-
ProQuest (Firm)
ISBN
0805848266 (alk. paper)
Available items only
