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Author
Milutinovic, Veljko, author.
Title
Mind genomics : a guide to data-driven marketing strategy / Veljko Milutinovic, Jakob Salom.
Publication Info.
Switzerland : Springer, [2016]
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (129 pages) : color illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
SpringerBriefs in Business, 2191-5482
SpringerBriefs in business.
Note
Description based on online resource; title from PDF title page (ebrary, viewed September 22, 2016).
Subject
Market surveys.
Marketing research.
Target marketing.
Genre/Form
Electronic books.
Added Author
Salom, Jakob, author.
ISBN
9783319397313
9783319397337 (e-book)
Available items only
