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Title |
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff. |
|
Imprint |
Boston, Mass. : Harvard Business School Press, c1997. |
|
Description |
xii, 560 p. : ill. ; 24 cm. |
Note |
"Published in association with Americans for the Arts." |
Bibliography |
Includes bibliographical references and index. |
Subject |
Performing arts -- Marketing.
|
Added Author |
Scheff, Joanne.
|
ISBN |
0875847374 (alk. paper) |
|
9780875847375 (alk. paper) |
Standard No. |
NLGGC 201717018 |
|
NLGGC 156736039 |
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YDXCP 1294426 |
|
NZ1 4513032 |
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AU@ 000012195480 |
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CDX 0582615 |
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