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Print Material

Author

Norden, Heinz, 1905-1978.

Title Advertising from the inside / Heinz Norden.

Imprint

Girard, Kan. : Haldeman-Julius, c1929.

Copies

Location	Call No.	OPAC Message	Status
Axe Haldeman-Julius Collection Blue Books	LBB 1400 Ad c.4	---	Lib Use Only
Axe Haldeman-Julius Collection Blue Books	LBB 1400 Ad c.3	---	Lib Use Only
Axe Haldeman-Julius Collection Blue Books	LBB 1400 Ad c.2	---	Lib Use Only
Axe Haldeman-Julius Collection Blue Books	LBB 1400 Ad	---	Lib Use Only

Description	32 p. ; 13 cm.
Series	Little blue book ; no. 1400
Note	Published May 28, 1929; copies deposited at Library of Congress May 31, 1929.
Contents	Advertising from the inside / Heinz Norden -- Super-advertising, understatement or plain truth, which? / Clarence Wagener -- Some reasons for dishonesty in advertising / A newspaper publicity director -- The scientific debunking of Old Gold advertising / R.R. Winterbotham.
Subject	Advertising.
	Advertising -- Cigarettes.
	Deceptive advertising
Added Author	Wagener, Clarence.
	Winterbotham, R. R. (Russell Robert), 1904-1971