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Electronic Book
Author Martin, Dick, 1946-

Title Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.

Imprint New York : AMACOM, c2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description viii, 294 p.
Bibliography Includes bibliographical references (p. [273]-286) and index.
Contents Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject AT & T -- History.
Telecommunication -- United States -- History.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0814472435

 
    
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