| Description |
xi, 206 pages ; 25 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Summary |
"In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece, Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways in which audiences are embedded in discourses of power, representation and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies that will be particularly useful to those studying audience and international media"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: "Translating" audiences, provincializing Europe / Richard Butsch and Sonia Livingstone -- Publics and audiences in ancient Greece / David Kawalko Roselli -- When curiosity met printing : audiences and new media in early modem history / Christian Oggolde -- Shoppers, dupes and other types : the television audience in post-Soviet Russian discourses / Sudha Rajagopalan -- Between unruliness and sociality : discourses on diasporic cinema audiences for Turkish and Indian films / Kevin Smets, Iris Vandevelde, Philippe Meers, Roel Vande Winkel, and Sofie Van Bauwel -- Producing loyal citizens and entertaining volatile subjects : imagining audience agency in colonial Rhodesia and post-colonial Zimbabwe / Wendy Willems -- A consuming public : movie audiences in the Bengali cultural imaginary / Manishita Dass -- "The mass wants this!" : how politics, religion, and media industries shape discourses about audiences in the Arab world / Joe F. Khalil -- Egyptian audiences of musalsalat in the eye of the beholder / Aliaa Dawoud -- Senior audiences and the revolutionary subject in the People's Republic of China / Stephanie Hemelryk Donald -- The articulation of audience in Chinese communication research / Guiquan Xu -- From qunzhong to guanzhong : the evolving conceptualization of audience in mainland China / Jingsi Christina Wu -- Active citizenship : the politics of imagining internet audiences in Taiwan / Fang-chih Irene Yang and Ping Shaw. |
| Subject |
Mass media -- Audiences.
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Mass media and culture.
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Mass media -- Social aspects.
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Mass media and culture. (OCoLC)fst01011339
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Mass media -- Audiences.
(OCoLC)fst01011223
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Mass media -- Social aspects.
(OCoLC)fst01011303
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| Genre/Form |
Cross-cultural studies. (OCoLC)fst01423769
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History. (OCoLC)fst01411628
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| Added Author |
Butsch, Richard, 1943- editor.
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Livingstone, Sonia M., editor.
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| ISBN |
0415837308 (paperback) |
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9780415837309 (paperback) |
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9780415837293 (hardback) |
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0415837294 (hardback) |
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9780203380017 (e-book) |
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0203380010 (ebook) |
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9780203380017 (ebook) |
|
