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Title Make ours Marvel : media convergence and a comics universe / edited by Matt Yockey.

Publication Info. Austin : University of Texas Press, 2017.
©2017

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  741.5973 M289 2017    ---  Available
1 copy being processed for Axe Acquisitions Order.
Edition First edition.
Description vii, 358 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series World comics and graphic nonfiction series
World comics and graphic nonfiction series.
Bibliography Includes bibliographical references and index.
Contents Introduction : Excelsior! or, everything that rises must converge / Matt Yockey -- Reforming the "justice" system: Marvel's Avengers and the transformation of the all-star team book / Mark Minett and Bradley Schauer -- Man without fear: David Mack, daredevil, and the "bounds of difference" in superhero comics / Henry Jenkins -- "This female fights back!": a feminist history of Marvel comics / Anna F. Peppard -- "Share your universe": generation, gender, and the future of Marvel publishing / Derek Johnson -- Breaking brand : from NuMarvel to MarvelNOW!: Marvel comics in the age of media convergence / Deron Overpeck -- Marvel and the form of motion comics / Darren Wershler and Kalervo A. Sinervo -- Transmedia storytelling in the "Marvel Cinematic Universe" and the logics of convergence-era popular seriality / Felix Brinker -- The Marvel one-shots and transmedia storytelling / Michael Graves -- Spinning webs: constructing authors, genre, and fans in the Spider-Man film franchise / James N. Gilmore -- Playing Peter Parker: Spider-Man and superhero film performance / Aaron Taylor -- Spotting Stan: the fun and function of Stan Lee's cameos in the Marvel Universe(s) / Dru Jeffries -- Schrödinger's cape: the quantum seriality of the Marvel multiverse / William Proctor.
Summary The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
Subject Marvel Comics Group.
Comic books, strips, etc -- United States -- History and criticism.
Storytelling in mass media.
Motion pictures and comic books.
Comic strip characters in motion pictures.
Marvel Comics Group. (OCoLC)fst00540413
Comic books, strips, etc. (OCoLC)fst00869145
Comic strip characters in motion pictures. (OCoLC)fst00869190
Motion pictures and comic books. (OCoLC)fst01894649
Storytelling in mass media. (OCoLC)fst01200993
United States. (OCoLC)fst01204155
Genre/Form Criticism, interpretation, etc. (OCoLC)fst01411635
Added Author Yockey, Matt, editor.
ISBN 9781477312490 (hardcover ; alkaline paper)
1477312498 (hardcover ; alkaline paper)
9781477312506 (paperback ; alkaline paper)
1477312501 (paperback ; alkaline paper)
9781477312513 (library electronic book)
9781477312520 (non-library electronic book)
Standard No. 99972637333
99978010321

 
    
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