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Author
Jewler, A. Jerome.
Title
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Imprint
Belmont, Calif. : Wadsworth, c2001.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.132 J556c 2001
---
Available
Edition
7th ed.
Description
xiv, 312 p. : ill. ; 26 cm.
Series
Wadsworth series in mass communication and journalism
Bibliography
Includes bibliographical references (p. 295-299) and index.
Subject
Advertising copy.
Advertising layout and typography.
Added Author
Drewniany, Bonnie L.
ISBN
053455783X (pbk.)
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