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Author Jones, Graham.

Title Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / Graham Jones.

Imprint London ; Boston, Mass. : Nicholas Brealey Pub., 2014.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Title from title screen.
Bibliography Includes bibliographical references.
Contents Why people shop -- Why people shop online -- How people shop online -- It's all about prices -- Shopping carts get abandoned -- Happy customers buy again -- Do my friends like it? -- Can the retailer be trusted? -- Avoiding the cons -- Creating the perfect online store -- The future of online shopping -- CLICK.ology.
Summary Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed' With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars. Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.
Subject Electronic commerce.
Electronic commerce -- Psychological aspects.
Internet marketing.
Internet marketing -- Psychological aspects.
Consumer behavior.
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling -- General.
Consumer behavior. (OCoLC)fst00876238
Electronic commerce. (OCoLC)fst00906906
Internet marketing. (OCoLC)fst00977272
Commerce.
Business & Economics.
Marketing & Sales.
Genre/Form Electronic books.
Added Title Clickology
What works in online shopping and how your business can use consumer psychology to succeed
Other Form: Print version: Click.ology. London : Nicholas Brealey Publishing, 2014 9781857886047 (OCoLC)869715919
ISBN 9781857889307 (electronic bk.)
1857889304 (electronic bk.)
9781857886047
Music No. EB00652008 Recorded Books
Standard No. AU@ 000053305597
AU@ 000058364760
GBVCP 814956815

 
    
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