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Author Dalrymple, Douglas J.

Title Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

Imprint New York : Wiley, c1980.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 D169m 1980    ---  Available
Edition 2d ed.
Description xii, 721 p. : ill. ; 24 cm.
Series Wiley series in marketing
Bibliography Includes bibliographical references and indexes.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Added Author Parsons, Leonard J.
ISBN 0471036064 : $17.95 (est.)

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