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Author
Dalrymple, Douglas J.
Title
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Imprint
New York : Wiley, c1980.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 D169m 1980
---
Available
Edition
2d ed.
Description
xii, 721 p. : ill. ; 24 cm.
Series
Wiley series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Added Author
Parsons, Leonard J.
ISBN
0471036064 : $17.95 (est.)
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