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Author Murphy, R. Dennis.

Title Consumer perceptions of qualified health claims in advertising [electronic resource] / R. Dennis Murphy.

Imprint Washington, DC : Bureau of Economics, Federal Trade Commission, [2005]

Copies

Location Call No. OPAC Message Status
 Axe Federal Documents Online  FT 1.37/2:277    ---  Available
Description 44 p. : digital, PDF file
Series Working paper ; no. 277
Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 277.
System Details Mode of access: Internet from the FTC web site.
Note Title from title screen (viewed on Feb. 26, 2007).
"July 2005."
Subject Advertising -- Food -- United States.
Advertising -- Health products -- United States.
Consumers -- United States -- Attitudes.
Consumer behavior -- United States.
Added Author United States. Federal Trade Commission. Bureau of Economics.
Other Form: Murphy, R. Dennis. Consumer perceptions of qualified health claims in advertising [50] p. (OCoLC)61207240
Gpo Item No. 0535-A-10 (online)
Sudoc No. FT 1.37/2:277

 
    
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