| Description |
xviii, 446 p. : ill. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. [433]-435) and index. |
| Contents |
What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall -- Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh -- Plotting your scenarios / Peter Schwartz and James A. Ogilvy -- Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson -- Scenario planning : mapping the paths to the desired future / David H. Mason -- Testing your strategies in scenarios / Charles M. Perrottet -- Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer -- Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton -- Scenarios for global investment strategy for the new century / Peter Schwartz and James A. Ogilvy -- Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey -- Scenario-based planning for technology investments / Charles W. Thomas -- Customer-driven scenario planning / John Kania -- Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett -- Role of economic scenarios / Nariman Behravesh -- How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson -- Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane -- Articulating the business idea : the key to relevant scenarios / Kees van der Heijden -- Effective implementation of scenario planning : changing the corporate culture / Ian Wilson -- Cross-scenario planning process / Doug Randall and Robert G. Wilson -- How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia -- Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer -- Writing an annual report for your organizartion's future / Wayne A. Earley -- Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker. |
| Subject |
Business planning.
|
|
Organizational effectiveness.
|
|
Competition.
|
| Added Author |
Fahey, Liam, 1951-
|
|
Randall, Robert M., 1940-
|
| ISBN |
0471303526 (acid-free paper) |
|
