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Author DiJulius, John R., 1964-

Title Secret service : hidden systems that deliver unforgettable customer service / John R. DiJulius III.

Imprint New York : AMACOM, 2003.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xix, 172 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Includes index.
Contents Foreword / Bill Capodagli, Lynn Jackson -- Preface: Impossible dream versus reality -- Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front line people -- What are we really selling? : making it an experience -- Drilling for oil in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : developing a strong corporate culture -- Opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships.
Note Print version record.
Summary The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Subject Customer services.
Consumer satisfaction.
Customer loyalty.
BUSINESS & ECONOMICS -- Customer Relations.
Consumer satisfaction. (OCoLC)fst00876403
Customer loyalty. (OCoLC)fst00885531
Customer services. (OCoLC)fst00885545
Genre/Form Electronic books.
Other Form: Print version: DiJulius, John R., 1964- Secret service. New York : AMACOM, 2003 0814471714 (DLC) 2002014953 (OCoLC)50623126
ISBN 0814426972 (electronic bk.)
9780814426975 (electronic bk.)
9780814471715
0814471714
Standard No. AU@ 000050229182
AU@ 000051410759
AU@ 000053217808
AU@ 000053235539
DEBBG BV043074702
DEBSZ 422434663
GBVCP 800942620
NZ1 11771755
NZ1 12037535
UKMGB 018919661

 
    
Available items only