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Author Guest, Royston, author.

Title Built to grow : how to deliver accelerated, sustained and profitable business growth / Royston Guest.

Publication Info. Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2017.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer n rdamedia
online resource nc rdacarrier
Note Includes index.
Print version record and CIP data provided by publisher.
Bibliography Includes bibliographical references and index.
Summary A proven, time-tested model to unlock the real potential in your business, this book is full of practical strategies, tools and ideas, and real world case studies that illustrate what can be achieved - leaving you equipped to transform your businesses performance and drive tangible results. -- Edited summary from book.
Contents Machine generated contents note: Why Built to Grow? -- What Built to Grow Is Not -- How to Use Built to Grow -- Added Benefit to You -- ch. 1 Fundamentals of Business Growth: Your AMR Strategy -- First BIG Idea -- Your AMR Strategy -- Your Business Growth Formula: How the Numbers Work -- Profit Impact -- AMR in Action -- Developing Multiple Strategies -- Become Really Curious -- Summary -- ch. 2 Your Business Growth Transformation Framework® (BGTF) -- Adopt a Success Modelling Approach -- Your Business Growth Transformation Framework® -- Your Recipe for Success -- a. 7 Guiding Principles -- b. Strategic Plan -- c. Inspirational Leadership -- d. High Performing Organization Model -- e. Measures That Matter -- Summary: Setting a Foundation of Great Habits -- ch. 3 Inspirational Leadership -- Developing Your Leadership Culture -- Why the Leader-Follower Structure is at Odds With Developing a Leadership Culture -- Solution: Leader-Leader -- Four Types of Leaders -- Turning Your Organizational Design Upside Down -- Developing Your Leadership Traits and Style -- Summary -- ch. 4 Building a High Performing Organization -- Vision/Purpose -- Values/Behaviours -- Strategic Plan -- Disciplined Execution -- Performance Culture -- Summary -- ch. 5 Business Purpose, Aspirational Goals, and Growth Strategy -- Power of Your WHY -- Caution: Two Pitfalls to Avoid in Finding Your WHY -- Life is Like a Boomerang -- Translating Your Personal WHY into Your Business's WHY -- Aligning Your Business's WHY With Your People's Personal WHY -- What Business Are You Really in? -- Your Goal Before You Move on -- Summary -- ch. 6 Market Potential Strategy -- Alignment of Your Aspirational Goals With the Market Potential -- Defining the Size of Opportunity -- Segmenting and Profiling the Opportunity -- Why Consumers Buy and How the Competition Can Impact Your Market Potential -- Market Potential an`d The Four Seasons Calendar' -- Summary -- ch. 7 Compelling Value Proposition Strategy -- What Customers Really Care About -- Essentials of a Compelling Value Proposition -- Introducing the Benefits Track -- Zooming In and Zooming Out -- When Technology Impacts Your Compelling Value Proposition -- So, Are You Ready? -- Market Research Through Your Customer Lens -- Summary -- ch. 8 Customer Strategy -- Big Idea -- Experience Economy -- Digital Age is Transforming the Game -- Making it Real for Your Business -- Measures That Matter -- Summary -- ch. 9 Marketing and Communications Strategy -- Purpose of Marketing and Communications -- Interdependency with Your Other Strategies -- Trends Shaping the Marketing Landscape -- Defining the Brand -- Writing Your Marketing and Communications Strategy -- Turning Strategy into ACTION Through Your Marketing Plan -- Measures That Matter -- Summary: A Science ... and an Art -- ch. 10 Business Development and Sales Strategy -- Internal Brand Positioning of Sales -- Who's in Sales in Your Business? -- Scientific Approach -- 1. Sales Planning and Forecasting -- 2. Your Customer Classification Framework -- 3. Your Proposition Matrix -- Getting Customers to Buy More -- 4. Your Customer Contact Strategy -- 5. Your Sales Map -- 6. Your Sales Funnel -- Summary: Selling Success -- ch. 11 People Strategy -- Are People a Cost or an Investment in Your Business? -- BIG Idea: Creating Your Employee Value Proposition -- 1. Identifying Your People Gap -- 2. Building a Robust People Pipeline -- 3. Growing and Developing Your People -- 4. Retaining Your People -- Summary -- ch. 12 Operational Excellence Strategy -- Practice Makes Perfect ... or Does it? -- Need for a Robust Operational Strategy -- Applying the 7 Guiding Principles in Your Quest for Operational Excellence -- Embracing Technology as a Competitive Advantage -- Operational Improvement Never Stops -- Summary -- ch. 13 Finance and Governance -- Change Your Mindset ... Change the Game -- Keeping Score ... -- Challenge -- Measures That Matter -- Your Three Most Important Financial Tools -- Reality Check -- Exciting News -- Funding Routes: The Upsides and Downsides -- Summary -- ch. 14 Control the Controllable -- ch. 15 Your Journey to Mastery -- Being Committed and in the Arena -- Never-Ending Pursuit of Personal Mastery.
Subject Strategic planning.
Small business -- Growth.
BUSINESS & ECONOMICS -- Industries -- General.
Small business -- Growth. (OCoLC)fst01121290
Strategic planning. (OCoLC)fst01134371
Genre/Form Electronic books.
Other Form: Print version: Guest, Royston. Great by design. Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2017 9781119318095 (DLC) 2016029041
ISBN 9781119318132 (electronic bk.)
1119318130 (electronic bk.)
9781119318156 (electronic bk.)
1119318157 (electronic bk.)
1119318157
1119318130
9781119318095 (cloth)
1119318092
Standard No. GBVCP 897163524
UKMGB 018035608

 
    
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