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Author Teixeira, Joe.

Title Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer / Joe Teixeira.

Imprint Indianapolis, IN : Wiley, 2010.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xxii, 434 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics!
Summary Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what.
Bibliography Includes bibliographical references and index.
Note Print version record.
Subject Google AdWords.
Google Analytics.
Google Website Optimizer.
Google AdWords. (OCoLC)fst01783173
Google Analytics. (OCoLC)fst01783174
Internet searching -- Statistical services.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.
Internet marketing.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
Internet marketing. (OCoLC)fst00977272
Internet users. (OCoLC)fst00977300
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Teixeira, Joe. Your Google game plan for success. Indianapolis, IN : Wiley, 2010 9780470641644 (OCoLC)567008125
ISBN 9780470940211 (electronic bk.)
0470940212 (electronic bk.)
9781118080535 (electronic bk.)
111808053X (electronic bk.)
Standard No. 9786612817489
AU@ 000053266223
DEBBG BV041907042
DEBBG BV044147117
DEBSZ 379317273
DEBSZ 396431151
HEBIS 299815625
NZ1 13924861

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