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Title |
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. |
|
Imprint |
Lincolnwood, IL : NTC Business Books, c1996. |
|
Edition |
3rd ed. |
Description |
xxi, 374 p. ; 24 cm. |
Bibliography |
Includes bibliographical references (p. 315-361) and index. |
Subject |
Advertising.
|
ISBN |
0844230146 (alk. paper) |
|