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Author Lee, Monle.

Title Principles of advertising [electronic resource] : a global perspective / Monle Lee, Carla Johnson.

Imprint New York : Haworth Press, c2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 2nd ed.
Description xxi, 427 p. : ill.
Bibliography Includes bibliographical references (p. 383-400) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Advertising.
Genre/Form Electronic books.
Added Author Johnson, Carla, 1944-
ProQuest (Firm)
ISBN 9780789022998 (hard : alk. paper)
0789022990 (hard : alk. paper)
9780789023001 (soft : alk. paper)
0789023008 (soft : alk. paper)
9780203050262 (e-book)

 
    
Available items only