Edition |
2nd ed. |
Description |
xxi, 427 p. : ill. |
Bibliography |
Includes bibliographical references (p. 383-400) and index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Advertising.
|
Genre/Form |
Electronic books.
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Added Author |
Johnson, Carla, 1944-
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|
ProQuest (Firm)
|
ISBN |
9780789022998 (hard : alk. paper) |
|
0789022990 (hard : alk. paper) |
|
9780789023001 (soft : alk. paper) |
|
0789023008 (soft : alk. paper) |
|
9780203050262 (electronic bk.) |
|