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Print Material
Author McNeal, James U.

Title An introduction to consumer behavior / [by] James U. McNeal.

Imprint New York : Wiley, c1973.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 M233i    ---  Available
Description xvi, 328 p. : ill. ; 23 cm.
Series The Wiley marketing series
Bibliography Bibliography: p. 280-319.
Subject Consumer behavior.
Marketing research.
ISBN 0471587001

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