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Print Material
Author Pope, Daniel, 1946-

Title The making of modern advertising / Daniel Pope.

Imprint New York : Basic Books, c1983.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1 P81m    ---  Available
Description x, 340 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Subject Advertising.
ISBN 0465043259 : $18.95

Available items only