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Author Stratten, Scott, author.

Title UnBranding : 100 branding lessons for the age of disruption / Scott Stratten & Alison Stratten.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]

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Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
data file rda
Summary "UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today"-- Provided by publisher.
"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Contents ""Title Page""; ""Copyright""; ""The Usual UnIntroduction""; ""The Moral of the Brand Story""; ""Lesson 1: Logos Don't Matter""; ""Lesson 2: Peanut Butter Branding""; ""Lesson 3: We Know You Think You're Good, but Are You GoodWell Good?""; ""Lesson 4: Selling Cookies Is a Dirty Job""; ""Lesson 5: Complacency and ADT's Lame Season's Greetings""; ""Lesson 6: Pizza Saves Lives""; ""Lesson 7: The Diet That Crossed the Line""; ""Lesson 8: Leadership in Action""; ""Lesson 9: Hubris and Using Brands You Hate""; ""Lesson 10: Creepy Disruption""; ""Lesson 11: That Time We Newsjacked""
""Lesson 12: Guacamole Is Extra, but Using Your Image Is Free of Charge""""Lesson 13: The Kidz Are Alright""; ""Lesson 14: Online Theft and Why It Should Matter to Youâ#x80;#x94;Yes, Even You""; ""Lesson 15: Confessions of an Old Grumpy Guy""; ""Lesson 16: Gender Gap""; ""Lesson 17: The Roof Is on Fyre""; ""Lesson 18: A Cup of Goodwill""; ""Lesson 19: Whatever Fake Doesn't Kill You Doesn't Always Make Your Brand Stronger""; ""Lesson 20: pH Branded for Her""; ""Lesson 21: Man Cold Marketing""; ""Lesson 22: Stop and Thinx""; ""Lesson 23: Happy Hot Sauce Accidents""
""Lesson 24: A Lesson in Getting That Dream Job""""Lesson 25: The Value of Content-First Media""; ""Lesson 26: How to Go from One Star to Four""; ""Lesson 27: Quenching the Brand Thirst""; ""Lesson 28: Samsung Swansong""; ""Lesson 29: Doctor Wanted: Must Not Have Facebook""; ""Lesson 30: InSuencer Marketing""; ""Lesson 31: UnLove Shack""; ""Lesson 32: What's in a Name""; ""Lesson 33: Loyalty Makeup""; ""Lesson 34: Skee-Ball Is Forever""; ""Lesson 35: You Can't Please Everyone""; ""Lesson 36: This Oatmeal Is Just Right""; ""Lesson 37: The Pooptastrophe""
""Lesson 38: Scott Spratten, Kitten Killer""""Lesson 39: The Emperor Has No Juice""; ""Lesson 40: The Kind of Branding Soulmate You Don't Want to Be""; ""Lesson 41: Keeping the News en Vogue""; ""Lesson 42: Send Loyalty Sky High""; ""Lesson 43: The Cheesy ROI of Tattoos""; ""Lesson 44: Loyalty That Will Never Lego""; ""Lesson 45: Ludicrous Speed Innovation""; ""Lesson 46: Kickstarter Scrappiness""; ""Lesson 47: When Crowdfunding Fails""; ""Pebble""; ""Zano Nano Drone""; ""The Coolest Cooler""; ""The Lessons""; ""Lesson 48: Don't Make It Weird""; ""Lesson 49: Integral Wealth Lacks Integrity""
""Lesson 50: T.G.I.S' Monday""""Lesson 51: When Everything Goes Up in Flames""; ""Lesson 52: Sears and Our Right-Handed Chair""; ""Lesson 53: Branding through Service""; ""Lesson 54: #GoForTheLawsuit""; ""Lesson 55: Wells Fargo and Why Elizabeth Warren Is Our Hero""; ""Lesson 56: The Secret to Going Viral""; ""Lesson 57: Cookies and Apple""; ""Lesson 58: Ad UnBlock""; ""Lesson 59: The Definition of Awesome""; ""Lesson 60: A Degree in Community""; ""Lesson 61: Pepsi Cause Jacking""; ""Lesson 62: UnSelling Is the Bombdiggity""
""Lesson 63: Because the World Needs More Parent Shamingâ#x80;#x94;Get Off Your Phone!""
Note Online resource; title from digital title page (viewed on November 13, 2017).
Subject Branding (Marketing)
Selling -- Mass media.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
Branding (Marketing) (OCoLC)fst01743755
Selling -- Mass media. (OCoLC)fst01112029
Genre/Form Electronic books.
Added Author Stratten, Alison, author.
Added Title One hundred branding lessons for the age of disruption
Other Form: Print version: Stratten, Scott. UnBranding. 1. Hoboken : Wiley, 2017 9781119417019 (DLC) 2017030442
ISBN 9781119417002 (electronic book)
1119417007 (electronic book)
9781119417057 (electronic book)
1119417058 (electronic book)
9781119417019 (hardcover)
1119417015 (hardcover)

 
    
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