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Author
Wind, Yoram, author.
Title
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
Publication Info.
Hoboken, New Jersey : Wiley, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (288 pages) : illustrations, graphs
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
Subject
Advertising.
Communication in marketing.
Customer relations.
Genre/Form
Electronic books.
Added Author
Hays, Catharine, 1958- author.
Other Form:
Print version: Wind, Yoram. Beyond advertising : creating value through all customer touchpoints. Hoboken, New Jersey : Wiley, c2016 xxiv, 26 pages 9781119170457
ISBN
9781119170457
9781119074205 (electronic bk.)
Available items only
