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Author Wind, Yoram.

Title Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

Imprint New York : Wiley, c2001.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 416 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Internet marketing.
Consumer behavior.
Electronic commerce.
Genre/Form Electronic books.
Added Author Mahajan, Vijay.
ProQuest (Firm)
ISBN 0471361224 (cl. : alk. paper)

 
    
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