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Author Cialdini, Robert B.

Title Influence : science and practice / Robert B. Cialdini.

Imprint Boston, MA : Allyn and Bacon, c2001.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  153.852 C48i 2001    ---  Available
Edition 4th ed.
Description x, 262 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 241-256) and index.
Contents Weapons of influence -- Reciprocation : the old give and take...and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age.
Subject Influence (Psychology)
Persuasion (Psychology)
Persuasive Communication.
ISBN 0321011473 (pbk. : alk. paper)
9780321011473 (pbk. : alk. paper)
Standard No. UKM bA231474
NLGGC 201924943
YDXCP 1487075
NZ1 5595756

Available items only