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Print Material
Author Lipson, Harry Aaron, 1919-

Title Fundamentos de mercadotecnia : textos y casos / Harry A. Lipson, John R. Darling.

Imprint Mexico [City, Mexico] : Editorial Limusa, c1979.


Location Call No. OPAC Message Status
 Axe Kansas Collection  658.8 L669f    ---  Lib Use Only
Description xii, 676 p., [1] fold. leaf of plates : ill. (some col.) ; 24 cm.
Note Translation by Gonzalo Ojeda Gonzalez of Marketing fundamentals: texts and cases (New York: Wiley, 1974); edited by Irma Sanches Bretherton.
Bibliography Includes bibliographical references and index.
Subject Marketing.
Marketing -- Case studies.
Added Author Darling, John R.
Gonzalez, Gonzalo Ojeda.
Bretherton, Irma Sanchez.
Added Title Marketing fundamentals

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