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Author
Linneman, Robert E., 1928-
Title
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
Imprint
New York : McGraw-Hill, c1991.
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Status
Axe 2nd Floor Stacks
658.802 L649m
---
Available
Description
xii, 260 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 249-255) and index.
Subject
Market segmentation.
Marketing research.
Added Author
Stanton, John L.
ISBN
0070379548 : $22.95
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