| Description |
xiv, 288 p. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. [271]-273) and index. |
| Contents |
The marketing Maelstrom -- 1. Notes from the underground : thirty-six hours at a marketing conference -- 2. A consumer in the family : the nag factor and other nightmares -- 3. Branded babies : from cradle to consumer -- 4. Endangered species : play and creativity -- 5. Students for sale : who profits from marketing in schools? -- 6. Through thick and thin : the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown! : selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond : sex as commodity -- 9. Marketing, media, and the First Amendment : what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs? : hooking kids on alcohol and tobacco -- 11. If values are right, what's left : life lessons from marketing -- 12. Ending the marketing Maelstrom : you're not alone. |
| Subject |
Child consumers.
|
|
Advertising and children.
|
|
Marketing research.
|
| ISBN |
1565847830 |
|
