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Title
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olson.
Imprint
Lexington, Mass. : LexingtonBooks, c1985.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8343 P411
---
Available
Description
xiv, 311 p. : ill. ; 24 cm.
Series
The Advances in retailing series
Bibliography
Includes bibliographies and index.
Subject
Consumers' preferences.
Quality of products.
Selectivity (Psychology)
Added Author
Jacoby, Jacob.
Olson, Jerry Chipman, 1917-
ISBN
0669082724 (alk. paper)
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