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Author Jones, John Philip.

Title What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.

Imprint Armonk, N.Y. : M.E. Sharpe, c2003.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8343 J718w 2003    ---  Available
Edition 2nd ed.
Description xxiii, 308 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Subject Advertising.
Brand name products.
Added Author Slater, Jan.
ISBN 0765611120 (pbk.)
0765609738 (alk. paper)

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