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| Title |
Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison. |
|
| Imprint |
New York : One Club Publishing ; Beverly, Mass. , c2008. |
|
| Description |
ix, 230 p. : ill. (chiefly col.) ; 23 cm. |
| Note |
Includes index. |
| Contents |
Creative / Deborah Morrison -- Account planning / Kendra Gale -- Account management / Carla Lloyd -- Media / Marian Azzaro -- Digital media / Gene Kincaid -- Production / Brett Robbs. |
| Subject |
Advertising -- Vocational guidance.
|
| Added Author |
Robbs, Brett.
|
|
Morrison, Deborah.
|
| ISBN |
0929837339 (pbk.) |
|
9780929837338 (pbk.) |
| Standard No. |
NZ1 12375131 |
|
AU@ 000043702977 |
|
CDX 7073703 |
|
