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Author Sivulka, Juliann.

Title Ad women : how they impact what we need, want, and buy / Juliann Sivulka.

Imprint Amherst, N.Y. : Prometheus Books, 2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1082 Si94a 2009    ---  Available
Description 415 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
Subject Women in the advertising industry -- United States -- History.
Women in marketing -- United States -- History.
Businesswomen -- United States -- History.
Advertising -- United States -- History.
Consumers -- United States -- History.
Social change -- United States -- History.
ISBN 1591026725 (hardcover)
9781591026723 (hardcover)

Available items only