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Subjects (1-18 of 18)

Brand Choice

1

Print Material

Beyond branding

London, UK ; Sterling, Va. : Kogan Page, c2003. 2003

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Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.827 B468 2003	---	Available

2

Print Material

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.
London ; Sterling, Va. : Kogan Page, c2003. 2003

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.827 H125b 2003	---	Available

3

E-Book/E-Doc

Brand imitation

Kaptan, S. S.
Mumbai [India] : Himalaya Pub. House, 2010. 2010

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

4

Print Material

Brand loyalty : measurement and management

Jacoby, Jacob.
New York : Wiley, c1978. 1978

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.834 J159b	---	Available

5

E-Book/E-Doc

Consumer brand relationships

[Place of publication not identified] : Emerald Publishing Limited, 2021. 2021

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

6

Print Material

Creating brand loyalty : the management of power positioning and really great advertising

Czerniawski, Richard D.
New York : AMACOM, c1999. 1999

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.8343 C997c	---	Available

7

Print Material

Encyclopedia of consumer brands

Detroit : St. James Press, c1994. 1994

Rating:

Copies

Location	Call No.	OPAC Message	Status
KTC Book Collection	602.75 En19 v. 1	---	Available
KTC Book Collection	602.75 En19 v. 2	---	Available
KTC Book Collection	602.75 En19 v. 3	---	Available

8

E-Book/E-Doc

Handbook of brand relationships

Armonk, N.Y. : M.E. Sharpe, c2009. 2009

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

9

Electronic Video/Film

The marketing series.

[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe Kanopy Streaming Video	Streaming Video	---	Available

10

Print Material

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing

Woodside, Arch G.
Westport, Conn. : Quorum Books, 1996. 1996

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.8343 W868m	---	Available

11

Print Material

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers

Windham, Laurie.
New York : Allworth Press, c2000. 2000

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.834 W723s	---	Available

12

Print Material

Why they buy : American consumers inside and out

Settle, Robert B.
New York : Wiley, c1986. 1986

Rating:

Copies

Location	Call No.	OPAC Message	Status
FSCC Non-Fiction	658.83430973 Se78w 1986	---	Available

Brand Choice China Psychological Aspects

13

E-Book/E-Doc

Consumer-citizens of China the role of foreign brands in the imagined future China

Tian, Kelly.
London ; New York : Routledge, 2011. 2011

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Brand Choice Psychological Aspects

14

Print Material

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindstrom, Martin, 1970-
New York : Crown Business, c2011. 2011

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.8343 L645b 2011	---	Available

15

E-Book/E-Doc

Product experience

Amsterdam ; Boston : Elsevier Science, 2008. 2008

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Brand Choice United States

16

E-Book/E-Doc

Tobacco brand preferences

[Atlanta, Ga.] : Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, [2007] 2007

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe Federal Documents Online	HE 20.7622:T 55/2/2007	---	Available

Brand Choice United States Case Studies

17

Print Material

Ethical chic : the inside story of the companies we think we love

Hawthorne, Fran.
Boston : Beacon Press, c2012. 2012

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	174.4 H318e 2012	---	Available

Brand Dionne 1953

18

Electronic Resource

Contemporary literary criticism.

Detroit, Mich. : Gale, 2005. 2005

Rating:

Copies

Location	Call No.	OPAC Message	Status
Axe Gale Electronic Resource	Electronic Resource	---	Available

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