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Record 11 of 18
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Author
Windham, Laurie.
Title
The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Windham with Ken Orton.
Imprint
New York : Allworth Press, c2000.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.834 W723s
---
Available
Description
x, 307 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 293-297) and index.
Subject
Electronic commerce.
Consumer behavior.
Brand choice.
Added Author
Orton, Ken.
ISBN
1581150660
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