Welcome to the Kids' Library!

Behavioral aspects of brand management

Majerova, Jana, author.
New York : Addleton Academic Publishers, [2021] 2021

Brand society : how brands transform management and lifestyle

Kornberger, Martin, 1974-
Cambridge ; New York : Cambridge University Press, 2010. 2010

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

Taylor, David, 1964-
Chichester, England ; Hoboken, NJ : J. Wiley, c2004. 2004

Brand zero : the complete branding guide for start-ups

Tai, Jacky.
Singapore : Marshall Cavendish Business, [2014] 2014

Brands and brand management under threat in an age of fake news

[Place of publication not identified] : Emerald Publishing Limited, [2020] 2020

Brands laid bare using market research for evidence-based brand management

Ford, Kevin.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005. 2005

The business of brands

Miller, Jon, 1971-
Chichester, England ; Hoboken, N.J. : Wiley, c2004. 2004

Competitive strategy for media firms strategic and brand management in changing media markets

Chan-Olmsted, Sylvia M.
Mahwah, N.J. : L. Erlbaum Associates, 2005. 2005

Connective branding building brand equity in a demanding world

Fisher-Buttinger, Claudia.
Hoboken, NJ : Wiley, c2008. 2008

Corporate branding purpose/people/process : towards the second wave of corporate branding

Kge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005. 2005

Corporate reputation managing opportunities and threats

Farnham, England ; Burlington, Vt. : Gower, c2011. 2011

Designing B2B brands lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.
Hoboken, N.J. : Wiley, c2013. 2013

Global brand strategy : unlocking brand potential across countries, cultures & markets

Van Gelder, Sicco, 1964-
London ; Sterling, Va. : Kogan Page, 2003. 2003

How to measure and manage your corporate reputation

Hannington, Terry.
Aldershot, England ; Burlington, VT : Gower, c2004. 2004

The indestructible brand : crisis management in the age of social media

Sharma, Venke, author.
Los Angeles, California : Sage, 2017. 2017

Luxury brand management : in digital and sustainable times

Chevalier, Michel, 1943- author.
West Sussex, England : Wiley, [2021] 2021

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Pogorzelski, Jacek, author.
Bingley : Emerald Publishing Limited, [2018] 2018

No space, no choice, no jobs, no logo : taking aim at the brand bullies

Klein, Naomi, 1970-
New York : Picador USA, c1999. 1999

Point-Of-Sale-Qualitat : Konzeptualisierung, Operationalisierung und Validierung

Neuhaus, Sarah, author.
Berlin : Logos Verlag, [2014] 2014

Private label : turning the retail brand threat into your biggest opportunity

Lincoln, Keith.
London ; Philadelphia : Kogan Page, 2008. 2008

Professionnels du chiffre : marketing et relations clients 2.0

Ledent, Philippe, author.
Belgique : Edipro, [2014] 2014

Protecting the brand

Franklin, Talcott J.
Fort Lee, N.J. : Barricade, c2003. 2003

Rebelion en Las Marcas : Un analisis de la Relevancia Social y Economica de Las Marcas de Distribuid

Olivares, Fernando, author.
Madrid : Lid Editorial Empresarial S.L., [2012] 2012

The road to luxury : the evolution, markets and strategies of luxury brand management

Som, Ashok, author.
Singapore : Wiley, 2015. 2015

The shopping revolution : how successful retailers win customers in an era of endless disruption

Kahn, Barbara E., author.
Philadelphia, Pennsylvania : Wharton Digital Press, [2018] 2018

Strategic brand management and development : creating and marketing successful brands

Lalaounis, Sotiris T., 1980- author.
Abingdon, Oxon, England ; New York, New York : Routledge, [2021] 2021