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The culting of brands : when customers become true believers


Atkin, Douglas.
New York : Portfolio, c2004. 2004

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 Axe 2nd Floor Stacks  658.8343 At51c 2004    ---  Available
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Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues


Zaichkowsky, Judith Lynne, 1951-
Westport, Conn. : Quorum Books, 1995. 1995

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 Axe 2nd Floor Stacks  658.827 Z13d    ---  Available
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