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Subjects (1-2 of 2)
Brand Name Products Marketing Management
1
The culting of brands : when customers become true believers
Atkin, Douglas.
New York : Portfolio, c2004. 2004
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Axe 2nd Floor Stacks
658.8343 At51c 2004
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2
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues
Zaichkowsky, Judith Lynne, 1951-
Westport, Conn. : Quorum Books, 1995. 1995
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Axe 2nd Floor Stacks
658.827 Z13d
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