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Subjects (1-45 of 45)
Communication In Marketing
1
Electronic Video/Film
 

Advertising & the end of the world



[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

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Advocacy championing ideas & influencing others


Daly, John A. (John Augustine), 1952-
New Haven : Yale University Press, c2011. 2011

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Affiche ta pub! : publicitaire, metier excitant


Cossette, Claude, author.
[Place of publication not identified] : Presses de l'Universite Laval, 2017. 2017

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Beyond advertising : creating value through all customer touchpoints


Wind, Yoram, author.
Hoboken, New Jersey : Wiley, 2016. 2016

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Beyond buzz the next generation of word-of-mouth marketing


Kelly, Lois, 1955-
New York : AMACOM, c2007. 2007

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Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others


Erwin, Kim, 1965-
Hoboken, NJ : John Wiley & Sons, Inc., c2014. 2014

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La Comunicacion de Los Territorios, Los Destinos y Sus Marcas : Guia Practica de Aplicacion Desde La


Huertas Roig, Assumpcio, author.
Barcelona : Editorial UOC, [2014] 2014

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Comunicacion Pop : Del Periodismo de Marca a la Marca Personal


Martinez Pradales, David, author.
Barcelona, Spain : Editorial UOC, [2014] 2014

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10
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Consumer behavior knowledge for effective sports and event marketing



New York : Psychology Press, 2011. 2011

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11
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Diversity in advertising : broadening the scope of research directions



Mahwah, N.J. : Lawrence Erlbaum, c2004. 2004

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Diversity in advertising : broadening the scope of research directions



Mahwah, New Jersey : Lawrence Erlbaum, 2004. 2004

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English in marketing international communication strategies in small and medium-sized enterprises


Sternkopf, Sylva-Michele.
Berlin : Frank & Timme, 2005. 2005

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Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effect


Mizrahi, Janet.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010. 2010

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15
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Generative Vorhersagetechniken fur Raten und Ontologie-basierte Ahnlichkeitsberechnung mit Anwendung


Kalkowski, Edgar, author.
Kassel : Kassel University Press, [2019] 2019

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16
Print Material
 

The IMC PlanPro handbook


Clow, Kenneth E.
Upper Saddle River, New Jersey : Pearson, 2007. 2007

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17
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Integrated advertising, promotion & marketing communications


Clow, Kenneth E.
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. 2004

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18
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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Upper Saddle River, N.J. : Prentice Hall, ©2010. 2010

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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Upper Saddle River, N.J. : Prentice Hall, ©2002. 2002

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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007. 2007

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21
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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Boston : Prentice Hall, ©2012. 2012

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22
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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Boston : Pearson, [2016] 2016

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23
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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E., author.
Hoboken, NJ : Pearson Education, Inc., [2022] 2022

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24
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Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.
Boston : Pearson, [2014] 2014

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25
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Integrated marketing communication : creating spaces for engagement



Lanham, Maryland : Lexington Books, 2016. 2016

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Introduction to advertising & promotion : an integrated marketing communications perspective


Belch, George E. (George Eugene)
Homewood, IL : Irwin, c1993. 1992

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27
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Introduction to advertising and promotion management


Belch, George E. (George Eugene)
Homewood, IL : Irwin, c1990. 1990

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Journal of communication management : EUPRERA conference 2013.



[Bradford, England] : Emerald : Principal journal publisher of The Chartered Institute of Public Relations, [2015] 2015

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Marketing communications and promotion


Nickels, William G.
Columbus, Ohio : Grid, c1976. 1976

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The marketing communications process


DeLozier, M. Wayne.
New York : McGraw-Hill, c1976. 1976

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Le marketing des resultats


Dupont, Alain, author.
Bruxelles : La Charte Professional Publishing, 2015. 2015

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Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small bus


VanRysdam, Peter, 1978-
Ocala, Fla. : Atlantic Pub. Group, c2010. 2010

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Marketing metaphors and metamorphosis



Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008. 2008

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Marketing semiotics signs, strategies, and brand value


Oswald, Laura R.
Oxford ; New York : Oxford University Press, 2012. 2012

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Marketingkommunikation : Lehrbuch mit Online-Lernumgebung


Vergossen, Harald, author.
Herne : Kiehl, [2019] 2019

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Marketingova komunikace a public relations : Vyklad pojmu a teorie oboru



[Prague, Czech Republic] : Karolinum, 2015. 2015

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A multidisciplinary approach to service encounters



Leiden, The Netherlands : Koninklijke Brill, 2015. 2015

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Networks in marketing



Thousand Oaks, CA : Sage Publications, c1996. 1996

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Playing to win : sports, video games, and the culture of play



Bloomington : Indiana University Press, [2015] 2015

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Print Material
 

Promotion management & marketing communications


Shimp, Terence A.
Fort Worth : Dryden Press, c1993. 1993

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41
Print Material
 

Sports marketing and the psychology of marketing communication



Mahwah, N.J. : L. Erlbaum Associates, 2004. 2004

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Sports marketing and the psychology of marketing communication



Mahwah, N.J. : L. Erlbaum Associates, 2004. 2004

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Strategic advertising management


Percy, Larry.
Oxford ; New York, N.Y. : Oxford University Press, [2005], 2001. 2001

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Technology mediated service encounters



Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2019. 2019

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The work of communication : relational perspectives on working and organizing in contemporary capita


Khun, Timothy, author.
New York, New York ; London, [England] : Routledge, 2017. 2017

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