| Description |
xiii, 225 p. : ill. ; 23 cm. |
| Note |
Ch. 1-5 were originally published in Semiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identies visuelles (1995) and in translation in Visual identities (2000). |
| Bibliography |
Includes bibliographical references (p. 216-220) and index. |
| Contents |
Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Credit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism. |
| Subject |
Communication in marketing -- France.
|
|
Semiotics -- France.
|
| ISBN |
033376014X |
|
