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Record 40 of 53
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Author
Furlong, Carla B.
Title
Marketing for keeps : building your business by retaining your customers / Carla B. Furlong.
Imprint
New York : Wiley, c1993.
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Location
Call No.
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Status
Axe 2nd Floor Stacks
658.8 F979m
---
Available
Description
xii, 244 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. 227-239) and index.
Subject
Consumer satisfaction.
Customer services.
Consumer satisfaction -- Case studies.
Consumer satisfaction -- Canada -- Case studies.
ISBN
047154017X (acid-free paper) : $24.95
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